The 2023 championship game saw the Kansas City Chiefs compete in their third Super Bowl in four years, ultimately emerging victorious in a thrilling championship game against the Philadelphia Eagles, who were playing in their fourth ever Super Bowl and their first since 2018. The State Farm Stadium, also known as 'The Big Toaster', is home to the Arizona Cardinals and has an estimated capacity of 63,400, making it one of the smallest capacity stadiums in the league. The 2023 Super Bowl was hosted in Glendale, Arizona for the third time, following its previous hosting duties in 20. This marked the eighth occasion that Los Angeles hosted the big event. History repeated itself a year later in 2022 as the Los Angeles Rams were able to lift the Vince Lombardi in their home stadium, beating the Cincinnati Bengals 23-20.
The Bucs then banished the curse once and for all as they beat reigning champions, the Kansas City Chiefs, to claim their second Super Bowl win in franchise history. A Super Bowl curse was lifted ahead of the 2021 event, as the Tampa Bay Buccaneers became the first team in history to advance to the Super Bowl in their home stadium. Following Super Bowl LIV in 2020, Miami became the outright leader in terms of number of Super Bowls hosted. The host city of the Super Bowl is usually chosen by the NFL several years before the game. dollars were placed in sports books in the state of Nevada. In 2022, bets on the game to the value of around 180 million U.S. Also part of these expenditures is the money used to place bets on the game. This expenditure includes, among other things, food & beverages, televisions, furniture, team apparel & accessories and decorations. The average American consumer planned to spend around 85.36 U.S. It is estimated that Super Bowl-related consumer spending in the U.S.
Meanwhile, an average 30-second ad spot during the Super Bowl broadcast cost an estimated 6.5 million U.S. The advertising revenue from the 2021 Super Bowl, for example, stood at a record 485 million U.S. Given the huge exposure of the Super Bowl, it is unsurprising that the event generates millions of dollars in advertising revenue for the NFL. The overall viewership has fallen since then, but the 2022 Super Bowl between the Los Angeles Rams and the Cincinnati Bengals still registered an impressive 99.18 million viewers in the United States.
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